Alicia Keys, the fourteen-time Grammy Award-winner has joined with Prizeo to raise money and awareness for Keep a Child Alive (KCA). Prizeo is a new celebrity charity-fundraising platform that democratizes the fundraising platforms traditionally seen.
Keys co-founded KCA and she is the Global Ambassador for the non-profit. This organization is dedicated to offering life-saving HIV treatment, care and support to children who are affected by HIV in Kenya, Rwanda, South Africa, Uganda and India.
The way that it works is that people can donate as little as $3 and they will be entered to win a trip to Rio de Janeiro for a VIP trip with Keys. The campaign is at Prizeo.com/Alicia and will continue until July 15, 2013.
As Keys said, ”I’m very passionate about the work we do at Keep a Child Alive. Partnering with Prizeo really allows us to share the incredible mission of KCA with a wider audience, and also gives me a whole new way to connect with my fans at the same time. My hope is that we inspire people all over the world to come together and bring about change in a huge way.”
Peter Twyman, the CEO of KCA said, “Keep a Child Alive pushes the bar on innovation, whether we’re tackling important issues on the ground or engaging our supporters in new ways. Prizeo provides us with an excellent opportunity to be innovative in the fundraising space. It is so exciting that Alicia, our co-founder and Global Ambassador, has partnered with Prizeo, and we are so thankful for her support.”