Sometimes people get it right – and the sports blog Midwest Sports Fans has certainly just done so. On their site, they explain that they recognize that their job, blogging about sports, is not the most important activity in the world. To bring more depth to their site, and to do something good with their passion for sports, they are creating a way to donate a portion of the MSF revenue to worthy causes.
Starting today, March 1, they will be donating a portion of their revenue to Operation Homefront, a charity that provides emergency financial and other help to families of those who serve. MSF will continue donating a portion of the revenue they generate from each pageview to Operation Homefront until September 15th, when they will turn their sights to another charity.
As MSF explains on their site,
“In fact, March is annually our highest-traffic month by a long shot. As soon as we decided to launch this program, we knew we wanted to fast track it to leverage our March traffic spike into a sizable donation for a good cause. Enter the wonderful folks at Operation Homefront.”
MSF will specifically be working with Operation Homefront’s Team Operation Homefront. This is an endurance event program that raises money for the larger charity. Participants run to raise money for Operation Homefront, while honoring a specific veteran in the process.
Way to go MSF. And here’s hoping that they generate a lot of sports traffic in the coming months!