Year-End Giving: A Win-Win for Donors and Nonprofits

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By JohnPosted In: FundraisingTagged: , , , , , ,

As December draws to a close, the spirit of giving reaches its peak, creating a powerful opportunity for both donors and nonprofit organizations. This surge in charitable giving isn’t just about holiday goodwill—it’s a strategic approach that benefits everyone involved.

For donors, the advantages of year-end giving are significant. Making charitable contributions before December 31st allows individuals to claim valuable tax deductions, potentially reducing their taxable income for the year. Many employers offer matching gift programs during this period, effectively doubling the impact of donations. Additionally, those with IRAs can benefit from charitable rollovers that count toward required minimum distributions while supporting causes they care about.

Leading organizations showcase the effectiveness of strategic year-end campaigns. The Salvation Army’s iconic Red Kettle Campaign regularly raises over $100 million. It demonstrates how tradition and innovation can work together, combining their familiar bell ringers with modern payment options like QR codes and mobile giving. St. Jude Children’s Research Hospital’s Thanks and Giving Campaign reached the $1 billion milestone last year with the money going to support their work to advance research and treatment for pediatric catastrophic diseases. They transparently show donors the real-life impact of different gift levels and share stories of the children they serve.

Many nonprofits rely heavily on this season of generosity, with approximately 30% of annual giving in the US occurring in December alone. This concentrated period of giving helps organizations meet their annual budget goals, ensuring they can maintain and expand their vital programs in the coming year. The increased visibility during year-end campaigns also helps organizations attract new supporters and strengthen relationships with existing donors.

The timing couldn’t be better for creating meaningful impact. The holiday season can inspire reflection and gratitude, making people more inclined to support causes they care about. Whether honoring loved ones through memorial gifts, establishing a giving tradition, or simply sharing the joy of the season, end-of-year giving creates a ripple effect of positive change in communities.

Riding the Waves for Charity

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By DouglasPosted In: Charity ActivityTagged: , ,

Two experienced New Zealand surfers have decided to use their talent to raise funds for a local surf therapy charity. Felix Hirling and David Seidel have set out on their surfboards on March 25, with plans to paddle their way from Mayor Island to Mount Maunganui Main Beach over two weeks.  They hope to meet their fundraising target of $6,000 for Live for More, a surf therapy program that works to free adolescent men of detrimental past experiences and empower them to live fulfilling lives.

The idea came about after David had ventured out on a similar mission last year, only the goal then was to test his personal limits. He paddled across Cook Straight on his long board surfboard. Felix was very inspired by David’s ability to push his physical and mental limits, and suggested undertaking a similar challenge for charity.

Over some time, the idea grew on David and the pair searched for an appropriate organization to support. “Live for More fits in perfectly with our values,” David said. Felix added, “We’ve been surfing together for about 20 years, so it is really cool to be able to give back promoting something we are so passionate about.”

Shortly after their scheduled return sometime before April 8, Felix and David will also host a raffle to benefit Live for More. There will be over $1500 worth of prizes donated by Maunganui businesses, with the drawings planned to take place on April 15.

To follow Felix and David’s journey, follow their Facebook page, A Mayor Paddle.

Delaware County Community Market Makes a Difference…One Egg at a Time

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By M. MarksPosted In: Charity ActivityTagged: , , ,

Delaware County Community Market

It’s a match made in heaven that Delaware County Community Market has created.  Located at 222 E. William Street, the market owned by Rick Dinovo will offer patrons a way to buy their groceries and give back to their favorite charities at the same time.  When people come to the market to purchase their groceries, 75% of the money will go to the vendor; 5% will go to the market; and 20% will be given to a charity of the shopper’s choice.

As Bob Sullivan-Neer, the store manager said,

“You can buy your eggs and help out a charity at the same time.”

The market has registered with 90 charities for patrons, or patrons can submit a suggestion for a charity that isn’t on the list. Some of the more popular charities that people have contributed to so far include: the Common Ground Free Store, the Stratford Ecological Center and the Special Olympics.

Certainly, the plan is a lovely one for the community; but it also happens to be brilliant for business.  They’ve found that, since they started the charity initiative, sales at the market have been up 65% since last year.

To keep shoppers appraised of their fundraising efforts, the market has a website where customers can select their charitable organizations and watch how much shoppers have donated to date.  Shoppers can also indicate their charitable donations for tax return purposes.

Now that’s a way to keep shoppers coming back – and to do something great for those around you.