Giving Tuesday, celebrated on the first Tuesday after Thanksgiving in the US, has become an international event dedicated to charitable giving and acts of kindness. Launched in 2012 by the 92nd Street Y in New York and the United Nations Foundation, this day was conceived as a counterpoint to the consumerism of Black Friday and Cyber Monday.
The idea behind Giving Tuesday was that after days of shopping and deals, people would be inspired to give back. Using the hashtag #GivingTuesday, the movement quickly went viral on social media, uniting people worldwide in the spirit of generosity.
Giving Tuesday has grown a lot since its inception. In its first year, an estimated $10 million was donated through online fundraisers. By 2023, despite economic challenges, donations in the US alone reached $3.1 billion, with 35 million people participating.
What makes Giving Tuesday unique is its inclusive nature. It’s not just about monetary donations – people can contribute through volunteering, advocacy, or supporting local businesses that give back to the community. The day has become a global celebration of philanthropy, transcending cultural and geographical boundaries.
For nonprofits, Giving Tuesday offers the opportunity to gain visibility, attract new donors, and engage with supporters. It’s a day that reminds people of the joy of helping others and the impact we can make when we come together for a common cause.
People who want to get involved in a Giving Tuesday campaign can check out GivingTuesday.org which has official information and updates. The hashtag #GivingTuesday on various social media platforms will also lead to unofficial events and local charities.
As Giving Tuesday continues to grow, it reminds us of our collective ability to create positive change in the world.