If you haven’t heard about Chideo yet – you will. Chideo – the combination of the words charity and video – has enlisted more than 100 VIP participants so far. This includes people from YouTube, sports figures, Academy Award winners and others. Patricia Arquette even gave Chideo a shout-out at the Oscars.
So, what is Chideo? It’s part of Todd Wagner’s plan to build a charity network. As he said,
“If you can have a Military Channel and a History Channel, I don’t see any reason there can’t be a ‘Cause Network.'”
He also explained, “More than anything, (Chideo) is me saying, ‘I’m just going to build this thing. I’m going to build what I believe will help these organizations and they just need to plug into it.'”
At the moment, online donations are only a tiny fraction of the money that is raised by charitable causes. Wagner contends that online giving only amounts to 8% of total charitable contributions.
As Wagner said about the endeavor, “We haven’t even started. We’re still in preseason as to where I think this can go.”
Most of Chideo’s video content is free to the public. 80% of the revenue will go to the charity and donations above the asking price will go completely to the charity..
The cost of hosting a charity event can actually reduce what the charity gets by as much as 40%. By teaming with Chideo, the charity gets more money and a greater reach than if they are just in a single ballroom, as Harry Freedman of the Stategic Fundraising Initiatives in Philadelphia explains.