On December 8th, over 300 skiers dressed in full Santa attire descended on Sunday River Resort in Maine for the 24th Annual Santa Sunday. Transforming the slopes into a festive spectacle, they also raised a record-breaking $9,000 for The River Fund Maine.
Though initially the event raised funds for various causes, in recent years it has evolved to support The River Fund Maine, a local nonprofit dedicated to expanding educational opportunities for students in the region. The money raised by the skiing Santas will help fund programs like scholarships for college and trade school education, youth workshops for skill development, youth recreational activities, and opportunities for skiing and snowboarding in collaboration with Sunday River Resort.
Participation required a $27 donation and a commitment to full Santa attire—complete with red hat, jacket, pants, and beard. Incentives included a free lift ticket for the day and a bonus ticket for a future visit. The event began with a group photo and continued with a group ski down the beginner-friendly Broadway trail.
A playful touch was added by participants dressed as a Grinch and a Christmas tree, bringing additional cheer to the philanthropic event. The impressive turnout this year and substantial fundraising underscored the community’s deep commitment to supporting local causes.
Santa Sunday is a great example of how holiday spirit and charitable giving can come together, creating a meaningful impact while providing a fun, memorable experience for participants.