It’s always a delicate balance to find the right type of fundraising event and to figure out how to use your time and money in the best way possible for a charity. Wine auctions appears to have found that balance. In 2018, America’s top charity wine auctions raised over $42 million in live bids. That’s a lot of money! Now, some of these auctions included heavy hitters like the Naples Winter Wine Festival, the Auction Napa Valley and the Festival Napa Valley.
Nonetheless, it’s worth looking at what these wine auctions are doing right and how they are pulling in the big bucks for charity. As Shelley Tomberg, the former Auction of Washington Wines executive director told Wine Spectator magazine, “We find that experiences around wine bring us the most revenue and also cement the relationships between winemakers and the winners.”
Read the full article and learn more about what these charitable events are doing right.