Chideo (charity+video) is about to upload its mobile footprint with its Android app launch. Founded in 2013 by billionaire entrepreneur and philanthropist Todd Wagner, the company takes a 20% cut of proceeds. Overall, however, he says that “this company is about helping charities.”
The platform has about 100 celebrities with over 70 charities. These charities include American Heart Association, Boys & Girls Clubs of America, Feeding America, Heifer International, National Center for Missing and Exploited Children, Starlight Children’s Foundation, the Trevor Project, and more. They are also a disaster relief partner with the Red Cross.
The way the platform works is that users can watch exclusive videos of their favorite celebrities in exchange for donations to their causes. Users can suggest future content and can also vote on other users’ suggestions for content.
As Wagner said, “We want to entertain you into giving, not guilt you into it. The key is to intertwine entertainment with the fact that its solely to help charities raise money. Folks can do good, just by watching the content.”
As Flo Rida said in a statement to VatorNews, “Chideo is exactly what my fans and I have been looking for. It gives us a place to connect, to share ideas and to get a window into what it means to live my dream. And the best part is that together, we have a chance to make the world a better place for lots of deserving kids.”